Территориальный директор

Описание

Commercial Director
Professional experience:
19 years experience in sales, marketing, PR, client management, consulting
International, Federal and Regional large-scale project management
Product and service promotion in Russian&CIS market
Commercial and Sales activities, business development
Marketing planning: analyzing, setting objectives, budgeting, forecasting, developing and controlling all marketing and sales activities
Exhibitions
Public affairs, high level communications

Directions: Fashion and textile industry; FMCG; Pharmaceutical business; Trade, Retail, Consumer market;
Achievements: Realizing of start up and large projects in short term; Increasing sales and brand awareness; Developing and considerable promotion of new products and services; Providing high level communication; Successfully organizing business process, creating and realizing plans and necessary goals with maximum benefits and minimum investments;
March 2017- Current
Project Director Russia Perfect Cube LLC England

Creating a business strategy for Europe & Russia
Development and detailed cost estimate pricing models for the respective markets
Distribution implementation brand on the responsible markets
Brand production tenders & suppliers support negotiations
Responsible for the growth of the turnover of sales in the assigned market products

Overview
The essence of the project consists in the development, production and sales in the respective markets new brand super premium vodka. The creation of a new niche brand in the super-premium vodka for connoisseurs of the drink. Through the creation of the brand, creating a new market of alcoholic beverages on the basis of marketing research.


Jan 2016 - March 2017
Business Development Director "Surya Fashions LLC, Russia" ( www.suryagroup.ru)

Promotion of products and services in domestic market, strategy developing and market share increasing
Developing and promoting Russian Textile and Fashion industry
Tenders and contracts. Conducting tenders, budgeting, work with contractors (large communications agencies), executing control
Providing high level communications in all directions (manufactures, industry associations, retail chains, authorities, financial organizations, supplies and market experts, foreign partners and investors)
Work with retail, development and implementation campaigns for the expansion of Russian manufactures
Exhibitions, forums, events. Collective expositions at trade shows, delegation trips abroad, forums, congresses, seminars, presentations, fashion shows, workshops in Russia and abroad. Organization of events with the participation of the country's leadership
Ensuring work in supervised projects in the Russian regions of the regional authorities (5 subjects of the Russia). Drawing up a plan of work for the regions, setting objectives and monitoring performance. Field trips
Supporting projects for developing Russian fashion Industry

Results: Developed and implemented promotion strategies of the Russian textile industry and special projects. As a result - increase in volume of production and sales of products, customer loyalty, representation and market share.
2015 - Jan 2016 Business Development Director "Chyiskie Sitsy" www.sitsy.ru

Development and implementation the regional program in the Russian Federation (37 branches in Russia).
Rapid response to crisis and unusual situations, crisis management.
Preparation proposals for the development of new business, development of new markets, development of projects for technical and administrative modernization of the company
Setting priorities, budgeting monitoring of expenses to ensure the financial stability of programs, analysis efficiency of project implementation.
Development effective strategy of the company, audit all production and commercial processes
Formulation and substantiation the purposes of enterprise development in the short & long term
The definition of the General concept and policy development of the company
Drawing up guidelines for the regional offices, setting goals and monitoring performance, analysis of summary reports.
Organization PR and advertising national campaign.

Results of the activity: Organized the regional program activity in 5 subjects of the Russian Federation to implement the objectives of the project. Successfully implemented national PR and advertising campaign to strength the positive image of the company for sales contribution and customer retention. Increase in the key figure sales volume by 11% (Metro, IKEA), increase turnover of regional offices by 6%, decrease expenses for purchase of components by 4.5%
2014 -2015 Head of Distribution Operations "Hayat Holding" (www.hayat.com.tr)

Creating country business strategy aligned with the Company brand strategy
Creating from sales strategy (start up). Lead and develop country sales operations to achieve sales and profit targets.
Distribution development.
Develop and manage cost efficient, motivated organization (7 direct reports, 130 full time employees, 250 contractors).
Price and Credit policy development and implementation.
Responsible for the local P&L (bonus & discount budget, customer budget)
Develop and maintain excellent customer relations.


Results of operations: Sign 61 distributors contract in territory of 7 regions of Russia. The contracting 445 retail customers in Russia.
Creation sales Department from scratch, achieving a turnover of $ 150 million in the first year.
Creating a 12% distribution for FMCG paper market in the first year.


2013 - 2014 "Omega-Bittner Pharma LLC" Regional Sales Manager (www.omega-bittner.ru)

Leading the development and implementation of annual marketing plans which resulted in consistent sales increase and accelerated growth and profitability. Manage the budgets;
Carry out the formation of marketing, assortment, pricing and promotional company policies, programs and improvement of products and services;
Output of new products to market. Strategic development of sales channels (GM, SM, Pharmacy chains, Regional and national Distributors)
:: Organize the principal management of marketing and sales team(24 employees), including structural composition, employee selection, employee guiding and coaching, operational control;
Introducing new methods of sales promotion;
Supporting quality management of customer interaction in all areas.
Launching successful brand-building advertising campaigns, which have continuously increased customer retention; Internet Marketing;

Achievements:
Responsible for the best performance of supervised areas, with the minimal investment;
An increase in market share from 3% to 11% in the region;
Annual sales in value terms up 70%.

2002 - 2013 "SCA Hygiene Products Russia" Regional Sales Manager www.sca.com

Develop and execute sales strategy, process and tools in the marketplace securing the achievement of the expected profit level in the subordinated territory
Managing sales department 56 employees, creating motivating programs and setting KPIs for the team
Working with 12 national & regional key distributors within the assigned region
Supervising national & regional retail chains NKA, LKA, Pharma chains.
Working out sales strategy and operations plan for the regions development
Performing markets monitoring and analysis
Working out and implementing advertising campaigns and promo actions
Defining price and assortment policies
Budgeting and Forecasting

Achievements: Increase market share of the region yearly by 5-17%. Turnover responsible 150 m$
2000 - 2002 P&G Distributor "John Road Comp" Key Account Manager www.procterandgamble.ru
Being in charge for local retain chains in Moscow region (7th Continent, Paterson, Stolitsa, Bin)
Sales negotiations, tracking payments and deliveries
Conducting sales database, wholesale, sales analysis
Customer network development

1999 - 2000 "Coca-Cola Refreshments Moscow>> Sales Representative www.coca-cola.ru

Education
1996-2000 Moscow International Academy of Tourism and Hospitality
Specialization: Economics/Management of organization

Additional courses and trainings
"Store wars Business Simulation "/Store Wars International
" Coaching "/ Training Academy/ ARB Pro
"Train The Trainer"/SCA
"Time management"/Achieve Global
"Sales Management2"/The Ken Blanchard Companies
"Negotiation Skills"/The Ken Blanchard Companies
"Situational Leadership2"/The Ken Blanchard Companies
"Key Clients' Development"/Sales Training International
"Managing sales groups"/Sales Training International
"Developing Key Accounts"/Strategic Partnership Sales Training Int.
"Field Sales Managements"/ Sales Training International
"International Key Account Management part 2" A.R.M.S
"International Key Account Management part1 " A.R.M.S

Languages: Native Russian; Upper Intermediate English
Personal characteristics:

Strong communication and diplomatic skills, responsible, trustworthy, ability to keep confidentiality, personal leadership, result oriented, honesty, loyalty, creative way of working, flexible in business, able to work under time pressure, enthusiastic, hard working and self-motivated.
Strong interpersonal skills, team leadership and coaching skills with the ability to work effectively with all levels of people, government organizations, commercial and public companies.
Strength in multi-tasking and setting out clear priorities for completing objectives with a clear sense of urgency where required.